It was Yves Saint Laurent who realised the high-end design houses could make a lot more money if they sold more accessible clothing than the usual couture, when he opened his pret-a-porter store, Rive Gauche, in 1966.
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It was Yves Saint Laurent who realised the high-end design houses could make a lot more money if they sold more accessible clothing than the usual couture, when he opened his pret-a-porter store, Rive Gauche, in 1966.