"Faith exalts the human heart, by removing it from the market..." — Roger Scruton quote meaning

Faith exalts the human heart, by removing it from the market-place, making it sacred and unexchangeable. Under the jurisdiction of religion our deeper feelings are sacralised, so as to become raw material for the ethical life: the life lived in judgement. When faith declines, however, the sacred is unprotected from marauders; the heart can be captured and put on sale. When this happens the human heart becomes kitsch. The clichéd kiss, the doe-eyed smile, the Christmas-card sentiments advertise what cannot be advertised without ceasing to be. They therefore commit the salesman to nothing; they can be bought and sold without emotional hardship, since the emotion, being a fantasy product, no longer exists in its committed and judgement-bearing form.