This quote emphasizes the importance of having a moral framework to guide our decisions in life. Tana French argues that societal trends, like health-conscious choices or financial pride, often serve as superficial substitutes for deeper ethical values. The real issue lies in the misconception that acting morally is merely about following rules for potential rewards. Instead, she suggests that true morality inherently leads to the most beneficial outcomes. This challenges us to rethink our priorities and actions, recognizing that genuine ethical behavior aligns with achieving growth and freedom in life. Ultimately, the message calls for a more authentic understanding of morality, where doing what is right naturally yields the greatest benefits.